Business news video channel Cheddar announced that its programming will air for half an hour every weeknight on CUNY TV, the independent station by the City University of New York, reports Christine Schmidt of the Nieman Lab.
Schmidt writes, “That comes on top of its Cheddar Local initiative launched last summer, featuring one- to two-minute market updates from Cheddar on stations like New York’s News 12 Networks and Tegna’s ABC station in Sacramento. Last November, Cheddar also began a partnership with the coworking space network WeWork to bring in on-air guests via remote studios.
“‘We supply business news to local stations via Cheddar Local. Now we’re moving into local airwaves and cable. Soon we’ll unify the threads,’ Steinberg told me.
“Cheddar’s game plan is to be everywhere viewers are, which is why it also plays in 20-second segments on those gas station screens that you can’t avoid listening to while fueling up. It’s also available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitch, Twitter, some smart TVs, and Facebook. The network also has plans for an international expansion.”
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