Cheddar teams with Fusion on interview series
Fusion and Cheddar, the financial news network focused on younger audiences, have teamed up on a ten-episode, unscripted interview series.
Jeff Baumgartner of Multichannel News reports that “The Point with Jon Steinberg” will begin airing on Thursday.
Baumgartner writes, “Financial terms tied to the new project were not announced, though the agreement stems from a partnership formed by Cheddar and Fusion that’s focused on original, long-form programming.
“The series will run exclusively on Fusion to start (MVPD partners include DirecTV/AT&T, Dish Network, Verizon, Google Fiber, Charter Communications, and Cox Communications along with several OTT partners). However, Cheddar can re-air episodes of the series later. Cheddar will also promote the new series.
“‘Our audience craves enriching programming that shares their curiosity, sharpness, and passion. We are excited to see the intimate, engaging interviews that have become a staple of Cheddar translated into a long-form format,’ Daniel Eilemberg, president of Fusion, said in a statement.”
Read more here.