Categories: OLD Media Moves

Cheddar strikes deal with WeWork for micro studios

Video business news operation Cheddar has struck a deal with WeWork to provide micro studios across the country, allowing guests to be interviewed from around the world.

The studio arrangement is part of a broader deal where WeWork member companies will be featured from the Cheddar Studios at WeWork. The first location is in Los Angeles.

The Cheddar Studio at WeWork Vine will begin with live interviews as part of Cheddar’s daily schedule and transition into hosting a full show to take place after the markets close.

“I want our guests to be able to join us live from anywhere in the world,” said Jon Steinberg, CEO and an anchor of Cheddar, in a statement. “The old way to do this was expensive big studios all over the world. The new way to do this is to put robotically operated cameras in WeWorks.”

Cheddar’s other studios are on the trading floor of the New York Stock Exchange, Flatiron Building (Sprint Store), White House lawn, and its headquarters “Cheese Desk” in New York.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.