Cheddar rebrands as Cheddar News

Streaming news channel Cheddar announced Thursday that it was rebranding to Cheddar News and using a new tagline, “Look Forward.”

The rebrand comes as Cheddar News approaches its five-year anniversary this June.

Since launching in 2016, Cheddar News has covered business, media, culture, politics, technology and more. Cheddar News was acquired by Altice USA in 2019 to join the company’s existing news division.

In 2020, Cheddar News new programming such as “The Search for a Cure: COVID-19,” “All Hands: Race Toward Inclusion” and “Cheddar Climate.”

Cheddar News aims to be the go-to media source for this critical content, shining a light on the next generation of innovators and newsmakers who are changing the world,” said Jon Steinberg, president, News & Advertising, Altice USA, in a statement.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.