Business news channel Cheddar is partnering with French startup Molotov so that French viewers can watch its content, reports Romain Dillet of TechCrunch.
Dillet writes, “Cheddar founder and CEO Jon Steinberg told me that Molotov can access the feed without any licensing fee. However, Cheddar has been running brand-sponsored shows and brand integrations — those sponsored segments will still air on Molotov, and Cheddar is keeping the money. Cheddar plans to generate $11 million in revenue this year.
“Molotov has more or less the same deal with basic cable networks. So far, the company can stream TF1’s or France 2’s live feeds for free, but French networks don’t split ad revenue with Molotov (it’s different when it comes to on-demand content).
“It is a smart partnership as Molotov is already available on many devices and now claims to have more than 3 million monthly active users just 16 months after its launch and 7 months after reaching a million registered users. And there’s a reason why Molotov has been quite successful. The startup is defining the future of TV.”
Read more here.
