Cheddar is putting its content on augmented reality headsets

Business news service Cheddar is putting its content on Magic Leap One augmented reality devices, reports Sara Fischer of Axios.

Fischer reports, “The move is part of a bigger trend of media companies pushing to try new forms of distribution.

• Cheddar’s lead mobile engineer, Stephanie Lo, who built the beta version of the service, says the technology could be a smart way in the future to combine second-screen video viewing.
• ‘Think about how many people are watching TV while also browsing something at the same time. I think this gives us a platform to potentially marry the two.’

“Yes, but: The idea is meant to be a seed project that’s being built far ahead of commercial applicability, mostly for buzz and experimentation. Magic Leap is only available now via a very pricey developer version, so the audience for the news channels will be small at first.”