Categories: OLD Media Moves

Cheddar is putting its content on augmented reality headsets

Business news service Cheddar is putting its content on Magic Leap One augmented reality devices, reports Sara Fischer of Axios.

Fischer reports, “The move is part of a bigger trend of media companies pushing to try new forms of distribution.

Cheddar’s lead mobile engineer, Stephanie Lo, who built the beta version of the service, says the technology could be a smart way in the future to combine second-screen video viewing.
‘Think about how many people are watching TV while also browsing something at the same time. I think this gives us a platform to potentially marry the two.’

“Yes, but: The idea is meant to be a seed project that’s being built far ahead of commercial applicability, mostly for buzz and experimentation. Magic Leap is only available now via a very pricey developer version, so the audience for the news channels will be small at first.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.