Cheddar hires former BuzzFeed executive to boost distribution

Former BuzzFeed executive Melissa Rosenthal has been hired by business news service Cheddar to get Cheddar’s content on to as many platforms and in front of as many people as possible with the help of other companies, repots Sam Abbruzzese of Mashable.

Abbruzzese writes, “Steinberg and Rosenthal both have lofty visions, which are somewhat more understandable based on their experiences as BuzzFeed. They each started on the same day back when the company only had about 20 employees.

“By the end of Rosenthal’s time there, she oversaw a staff of 100 people.

“Cheddar is at a similar state of infancy. It has been broadcasting a daily live show from the floor of the New York Stock Exchange for about a month. Rosenthal is the company’s 10th employee — and Steinberg has said he doesn’t plan on hiring a huge staff. The company has raised $3.1 million so far from a group of investors.

“The vision, though, is quite grand.

“Cheddar is already positioning itself as a premium brand. Its livestreams on Facebook are free, but it announced last week that it would also be launching a subscription video service that will cost $6.99 per month.”

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