Categories: OLD Media Moves

Cheddar has launched on Snapchat

Cheddar, the streaming video network dubbed the “CNBC for millennials” is launching its own business-focused news channel for Snapchat Discover, reports Sara Fischer of Axios.

Fischer reports, “It’s the latest addition to the two-year-old video company’s growing portfolio of digital distribution partners. In the past two weeks, Cheddar has launched new distribution partnerships with Snapchat, YouTube TV, Hulu, Altice, and the news section of The Roku Channel.

Cheddar will release a new ‘Publisher Story’ on Snapchat Discover every morning at 6 a.m. ET. It will focus its coverage on personal finance, career news, innovative business news, and cryptocurrency.
‘I think our partnership with Snap and being on their platform is a BIG part of us building the #1 financial/business news brand for centennials,’ says CEO and founder Jon Steinberg. ‘It is WHERE that audience lives.’

“The bigger picture: As one of the first full-time digital streaming news networks, Cheddar’s business model is to expand its distribution as quickly as possible to build its brand while it remains ahead in the space.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.