Cheddar begins rolling out on Direct TV, U-verse

Business news channel Cheddar is beginning rollout across AT&T video platforms DirecTV, DirecTV Now and U-verse TV.

AT&T is an investor in Cheddar, which was founded in 2016.

Its other distribution deals include Snapchart, Hulu, and YouTube’s live streaming service

“AT&T operates one of the largest and best video platforms in the world, and we are thrilled to be available to their subscribers — whether it’s in their home or on-the-go,” said Cheddar CEO Jon Steinberg in a statement. “Our expanded distribution through AT&T opens up so many new audiences for Cheddar while giving our existing viewers and followers more ways to tune-in and enjoy our content.”

Cheddar’s programming is shown primarily from the New York Stock Exchange. It also carries daily programming around the business of esports (Cheddar Sports), business of marijuana (CannaBiz), and business of transportation (Cheddar Rides).

Cheddar also broadcasts its weekly politics show (Cheddar Politics) live from the AT&T studio in Washington.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.