Business news streaming service Cheddar announced Thursday that it has acquired MTV Networks on Campus for an undisclosed price and will launch CheddarU on more than 600 college campuses.
The rebranded campus news service will each more than 9 million college students, according to Cheddar. It plans broadcast headline news, technology coverage, and startup stories to the newly rebranded CheddarU network.
Screens are currently located in campus cafeterias, gyms and other public spaces, as well as campus cable television systems.
“We’ve now combined our live news offering with our own distribution,” said CEO Jon Steinberg in a statement. “We own our content; we own our pipes. In live news, no one will have a larger college audience, and we will invest in our content every minute of every day to inform, entertain, and inspire this audience.”
The New York-based company also announced ChedNet, the newly-formed, location-based video division of Cheddar. News and business news programming aimed at millennial audiences is now available for free to hotels, airport lounges, stadiums, restaurant/bar chains, and other qualifying locations.
Cheddar, which launched in February 2016, currently broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House.
It is available on Sling TV, Amazon, Philo, Twitter, Pluto TV, Comcast X1, Twitch, and 60 percent of smart TVs in the U.S.
