Changes online and in newsroom for Forbes

Folio magazine’s Jason Fell has some details about what’s going on at Forbes magazine under new leader Lewis Dvorkin.

Fell writes, “Dvorkin says he is starting with a ‘re-architecture’ of Forbes.com—of how it’s produced, its structure, its user interface and design. ‘Forbes.com has grown so big so fast it’s time to simplify things for a better user experience,’ he says. ‘In some ways, that growth has hidden so much of what Forbes has to offer.’

“But his plans don’t stop there. In addition to promoting entrepreneurial journalism and the notion of incentive-based compensation, Dvorkin’s priorities include building ‘a new kind of newsroom’ that’s focused on data analysis and audience development, creating opportunities for integrative conversational marketing and developing a scalable content creation model for both the Web and the magazine to cover verticals in-depth.

“‘Everyone wants to be successful, and Forbes helps them be just that by championing free enterprise and entrepreneurship,’ he says. ‘Our focus on wealth creation, investing and the capitalistic endeavors — powered by expert reporting, analysis and perspective — is a strong place to be in a world seeking voices they can trust.'”

Read more here.