CBS to launch business news site
Kafka writes, “The real one should launch in mid-March, says Greg Mason, who came to CBS via CNET and is overseeing the operation. Heâ€™s hired Eric Schurenberg, the former managing editor of Time Warnerâ€™s (TWX) Money magazine, to handle the editorial, which will focus on personal finance rather than general business news.
“Mason is hiring additional folks in advance of the launch, including on-air talent; he wouldnâ€™t divulge total staff size but I played the higher/lower game with him and I get the sense there will be something like a dozen people hired for the site.
“Obviously, itâ€™s an interesting time to be launching a finance-oriented site, and more on that in a minute. But whatâ€™s also interesting about MoneyWatch is that itâ€™s a project dreamed up after CBS (CBS) bought CNET last summer for $1.8 billion. And itâ€™s the first significant example of the broadcast network and the Web site integrating their operations, at least on the content side.”
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