The Canadian Broadcasting Corp., the country’s public broadcaster, has struck a deal where it will receive business news from the National Post, writes Reuters reporter Wojtek Dabrowski.
Dabrowski writes, “The Canadian Broadcasting Corp and the Post, which is owned by Canwest Global Communications, did not disclose the terms of the deal.
“Under the agreement, the CBC’s website will run daily financial stories and podcasts from the Post, while the Post will run daily CBC sports stories on its website and occasionally in the print edition of the newspaper.
“The recession has eroded the advertising revenue base of the CBC, Canwest and other media groups, as companies cut back on marketing spending amid the downturn.
“This forced the CBC to announce 800 job cuts in late March, along with a plan to sell assets. In November 2008, Canwest cut 560 jobs.”
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