Cavuto of Fox Business: We can do better

Capital New York spoke with Fox Business Network anchor and managing editor Neil Cavuto.

Here is an excerpt:

CAPITAL: Fox Business has a whole new lineup, and you have an executive role at the channel. What spurred on the lineup shift?

CAVUTO: Quite frankly, we all felt we could, and should do better. We refused to make the excuse that many business networks and publications do, that there aren’t enough investors, or good jobs, or as much discretionary spending. While these are valid and concerning dynamics, shame on us for not doing more to work through them and overcome them. Never mind we make money at Fox Business, and that advertisers still crowd to Fox Business, this lineup change wasn’t about trying to see what sticks, but getting back to big picture, clear news-driven coverage that stands out. We’re not ones for sitting back and seeing what happens.

CAPITAL: The lineup seems very business-news focused. Was that intentional? Do you think this puts you in more direct competition with other business channels?

CAVUTO: I think that’s a fair characterization of the new daytime lineup. It’s faster, punchier, newsier. It goes back to what I mentioned earlier about being relevant – during the day, folks aren’t in feature mode, they’re in real mode, what’s-going-on and can-you-help-me-quickly- make- sense-of-it mode. That doesn’t mean pounding people with data, just the data that needs pounding. I think there’s a certain same-ness these days to business news. It’s not a left or right bias, as much as a “boring bias.”

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