Cavuto believes content still rules

Fox Business Network anchor Neil Cavuto spoke Tuesday at the Future of Business Media conference in New York with paidContent.org executive editor Staci Kramer and Rafat Ali, publisher and editor of ContentNext, about business journalism.

Here are some excerpts:

— CNBC/WSJ/News Corp.: All of the sudden, CNBC cares about the WSJ, “but they ignored it for all these yearsâ€?. It’s a good sign that CNBC now sees the Journal as valuable. Once the merger goes through, there’s a lot that can be done in terms of MarketWatch and the rest of DJ online products. “We’re call competing for eyeballsâ€?

— The Populism of Fox Business: There’s no reason that business news must only be targeted towards the elites. Everybody wants to get wealthier, which is why the new channel defines things like EBIDTA and free cash flow when they’re first mentioned. The channel doesn’t need to cover technical minutiae to be a real business channel. “I often tell those enthusiasts of the price of Tin in Malaysia to go to CNBCâ€?. “Business news is like the Dustin Hofman character in Rain Man; it gets too Pavlovian.â€? On the 20th anniversary of Black Monday, Fox Business decided to go to Times Square rather than Wall Street, because Black Monday was the day that first brought Wall Street to Main Street.

— Jim Cramer: “We had the opportunity to consider a show about shouting, but we said no.â€?

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