Report on Business Television, the Canadian equivalent of CNBC, is changing its name to the Business News Network, according to a story in the Toronto Globe and Mail.
“Mr. Hurst said the station’s brand positioning and programming will not change, nor will its regular use of business journalists from The Globe and Mail.
“The original name was chosen when the station launched in 1999 to leverage the brand of The Globe’s Report on Business section.
“But its acronym — ROBTv — has occasionally caused confusion among viewers who sometimes call it ‘rob’ (rhymes with job) TV.”
Read more here.
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