Canadian TV biz station changing its name

Report on Business Television, the Canadian equivalent of CNBC, is changing its name to the Business News Network, according to a story in the Toronto Globe and Mail.

Keith McArthur wrote, “‘This name is perfect because it clearly identifies specifically and immediately to the viewers what it is. And it’s got a great acronym,’ said Robert Hurst, president of CTV News. The name change takes effect Monday.

“Mr. Hurst said the station’s brand positioning and programming will not change, nor will its regular use of business journalists from The Globe and Mail.

“The original name was chosen when the station launched in 1999 to leverage the brand of The Globe’s Report on Business section.

“But its acronym — ROBTv — has occasionally caused confusion among viewers who sometimes call it ‘rob’ (rhymes with job) TV.”

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