Categories: OLD Media Moves

Canadian biz magazine sees readership rise

The Financial Post Magazine in Canada has seen significant growth in readership, bringing it almost on par with rival Report on Business Magazine, according to Print Measurement Bureau Fall 2012 figures released Thursday.

A National Post story states, “FP Magazine readership was up 9% to 945,000 from the PMB Spring 2012 survey of people 18 years of age and older.

“That compares to a 3% increase to 983,000 for Report on Business Magazine, a 4% drop to 786,000 for Canadian Business and a 14% increase to 818,000 for MoneySense.

“Distributed nine times a year with the National Post and into select office towers across the country, Financial Post Magazine also saw a 4% readership jump compared to PMB Fall 2011.

“With an audited circulation of 166,000, the magazine’s readers per copy now stands at six, up from 5.5 in the last survey.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.