OLD Media Moves

Canadian biz channel rolls out comedy show

October 7, 2010

The Business News Network, the Canadian equivalent of CNBC, is introducing a comedy show called “Stock & Awe” to its nightly lineup, writes Cassandra Sklarski of the Canadian Press.

Sklarski writes, “Stock & Awe, sprinkled with real interviews with actual money managers and financial experts, promises to present a light-hearted take on what everyone needs to know to manage their money, says Jack Fleischmann, general manager of the specialty channel that is owned by CTV Inc.

“‘It’s comedic but I think it’s also informative and it’s really a chance for us to attract a whole new audience, I hope,’ he says. ‘This was a very big project for us and it was different from anything we’ve ever done before.’

“Most of BNN’s programming is live and takes place during daytime hours.

“The half-hour Stock & Awe will anchor a new nighttime schedule that will also feature episodes of the reality series Undercover Boss alongside the regular repeats of daytime shows.”

Read more here.

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