Categories: OLD Media Moves

California biz journal posts large web traffic in 2011

Doug Caldwell, the editor and publisher of the Central Valley Business Times in California, writes about the publication’s large web traffic for the past year.

Caldwell writes, “This past year, 2011, was the best yet for centralvalleybusnesstimes.com with more than 325,000 unique visitors – mostly from California, in communities from Agoura Hills to Yucaipa. Worldwide, you’ve come to us from virtually every state and Canadian province and, alphabetically, from Aachen, Germany, to Zwolle, The Netherlands.

“You read, watched or listened more than 2.7 million times in 2011, not counting checks on the Weather Channel’s forecasts, the video stock market report from Market News Video or the Local Guides (produced by Directory M out of Boston.)

“Looking to the new year, we plan further refinement of our exclusive Central Valley small business video profiles. These stories about how local independent businesses have found success can be found nowhere else.

“We have consolidated the more than 60 videos that have aired into a new website. Its Internet address is Bizgnus.com/sbp (the ‘sbp’ standing for ‘small business profiles.’) Think of it as a sort of library of local experts who have learned from experience and now share insights with you.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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