Categories: OLD Media Moves

BW to launch Business YouTube?

Mike Shields of MediaWeek writes that BusinessWeek is looking at creating a “business YouTube” that would essentially be an online video hub for wannabe moguls to post short pitch videos for a new ventures or companies.

Shields wrote that John Byrne, the magazine’s executive editor, is looking at the idea.

Shields wrote, “Byrne, speaking during a panel session at the Interactive Media Conference in Miami, Fla. on May 24, said that like on YouTube, users would rate each proposal and ultimately vote on the winner, who would receive half a million dollars from a VC firm to invest in the proposed business.

“To help create the YouTube-like platform, Byrne said the company was looking to purchase a new technology platform.

“According to Byrne, the drive behind the proposed launch, given its potential appeal among non-BusinessWeek-readers, is to help widen the site’s audience while also boosting repeat visits among existing users.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.