Stephen Baker, a writer for BusinessWeek, posts a commentary where he has difficulty understanding how the magazine’s acquisition by Bloomberg will help that company expand beyond its core business.
“How much can this market grow? To listen to Bloomberg execs, they make money from the boxes and invest that money in more news-gathering power, which makes the boxes even more attractive. It’s a virtuous cycle which presumably leads to continuous growth. With BusinessWeek, Bloomberg hopes to extend its brand into the wider business audience, including c-suite executives, and open up further markets for their boxes.
“I don’t see it. In my experience, every continuous growth projection encounters some force that disrupts it.
“Seems to me that for Bloomberg to reach wider business dominance, it must leverage the power of its box outside the box — finding a way to sell premium data services for a fraction of $20,000 a year on the Web. This will require far more than the virtuous cycle.”
Read more here.
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