Anthony Crupi of Mediaweek writes Monday about how News Corp. has a plan to sell advertising across all of its businesss news media properties at the same time.
Â
“Synergy should also help drive traffic at the Fox News sites, which have always lagged far behind rivals CNN.com and MSNBC.com. Per Nielsen Online, FoxNews.com averages around 8.5 million unique visitors per month, while CNN.com drew 37 million in February. WSJ.com could send as many as 15 million uniques to the Fox News sites, based on its numbers from last month.
Â
“How the Fox Fusion approach will pan out with regard to the Fox Business properties and the Journal is still uncertain. News Corp. chairman Rupert Murdoch is looking to tap into the Journal‘s talent pool in order to fortify FBN’s news-gathering capabilities, but a pre-existing deal between the paper and CNBC gives the NBC Universal net the exclusive rights to the Journal‘s editorial staff through 2012.”
Read more here.
The Star Tribune is seeking an accomplished, motivated and versatile journalist and leader to shape…
The Deputy AME-Business is responsible for the development and planning of coverage on all Newsday…
CNBC.com managing editor Jeff McCracken announced Friday the following promotions: In San Francisco, Ari Levy has…
This Newsday reporter will cover Long Island’s commercial real estate market and the region’s evolving…
The New York Times is looking for a versatile editor to edit enterprise and feature…
International editor Matt Lamers is leaving Marijuana Business Daily. He has been there for seven years. Lamers…