Input
Bustle has launched its tech news site Input, reports Sara Jerde of Adweek.
Jerde reports, “BDG’s new tech site enters an already crowded field of tech media with brands rooted in magazines like Wired, established tech websites like Recode and soon-to-be-launched tech sites like Protocol from Politico. It’s also going up against other media companies that are combining forces like Vox Media and New York Media.
“It’s a business model BDG built itself on. If the 2000s were about big media consolidation—AOL/TimeWarner; NBCUniversal; CBS/Viacom (the first go ’round)—the age of digital media consolidation is upon us.
“‘You have all these brands and they all feed up to the parent. It’s a good model, but it isn’t the cheapest model,’ said Tim Smith, IPNY’s director of communications and media planning. ‘The real deal becomes at what point does the model stop. At what point is there too much?'”
Read more here.
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