During McGraw-Hill’s third-quarter earnings conference call, CEO Terry McGraw spoke briefly about BusinessWeek magazine and stated that its subscription renewal rate was improving.
McGraw stated, “Advertising pages for Business Week’s global edition was down 13.9 percent in the third quarter and even in this environment Business Week continues to attract new subscribers and improve its renewal rate.
“Business Week also took an important step in September by launching the Business Exchange. This enables users to create topics around business issues that matter to them and connect with Business Week’s community. In a short period of time more then 500 topics have been created on the Business Exchange, which is a very nice start.
“The introduction of social media in the business spaces will create an opportunity to leverage context and content for users and advertisers. We are enhancing the Business Exchange with two important partnerships, Linked In and Federation Media, which taps the blogs sphere.”
Read the entire transcript here.
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