Categories: OLD Media Moves

BusinessWeek's ad campaign: Hey, we're a business weekly

Robert Andrews of PaidContent.org writes Tuesday about Bloomberg BusinessWeek‘s new ad campaign, which promotes the weekly business magazine as…a weekly business magazine.

Andrews writes, “The campaign also includes issuing sample magazines in the UK, France, Germany, Italy, Switzerland and Spain; and sticking ads on taxis in London and Frankfurt from May 4.

“The campaign as a whole is running across Europe, U.S. and Asia and is designed to woo advertisers. The announcement says there are now ‘greater opportunities for advertisers’ and the mag is also the lead sponsor for a book, Campaign Cannes Global Power Book, which delegates of the big Cannes Lions advertising fest will receive during the show in June.

“Accordingly, Businessweek has published its own ad rate card on a microsite that’s being promo’d in the ads — $115,600 for a one-pager in the global edition.”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

20 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

21 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

21 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

21 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

22 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

22 hours ago