Categories: OLD Media Moves

BusinessWeek's ad campaign: Hey, we're a business weekly

Robert Andrews of PaidContent.org writes Tuesday about Bloomberg BusinessWeek‘s new ad campaign, which promotes the weekly business magazine as…a weekly business magazine.

Andrews writes, “The campaign also includes issuing sample magazines in the UK, France, Germany, Italy, Switzerland and Spain; and sticking ads on taxis in London and Frankfurt from May 4.

“The campaign as a whole is running across Europe, U.S. and Asia and is designed to woo advertisers. The announcement says there are now ‘greater opportunities for advertisers’ and the mag is also the lead sponsor for a book, Campaign Cannes Global Power Book, which delegates of the big Cannes Lions advertising fest will receive during the show in June.

“Accordingly, Businessweek has published its own ad rate card on a microsite that’s being promo’d in the ads — $115,600 for a one-pager in the global edition.”