BusinessWeek.com launches lifestyle web site

BusinessWeek.com launches its new Lifestyle Channel featuring autos, real estate, travel, executive health and living well.

Targeting the affluent and aspirational reader, the Lifestyle Channel’s coverage includes real estate, cars, travel, sports, style, wine and spirits, food & dining, shopping, art and culture and personal health. New content is published Monday through Friday, featuring articles, blogs, lists, videos and more.

The Lifestyle Channel will be led by Charles DuBow, director of new products for BusinessWeek.com. Prior to joining BusinessWeek.com, DuBow served as founder and editor of Forbes.com’s lifestyle coverage from 1997 to 2006.

Additionally, each section contains franchise lists, such as America’s Best Affordable Suburbs (Real Estate), China’s Top Business Hotels (Travel), and the World’s Best-Selling Cars (Autos). In addition to two existing BusinessWeek.com blogs, “Hot Property,” which focuses on Real Estate, and “Auto Beat,” the Lifestyle Channel will also host two new blogs: “The Business of Luxury,” by DuBow which will look at the newest trends and most profitable companies in the worlds of luxury products and services, and “Traveler’s Check,” by editors Dean Foust and Justin Bachman, which will provide business travelers with insights, advice and a chance to vent their frustrations.

“With the formation of this new channel, we are creating the essential lifestyle resource center for the BusinessWeek audience,” says BusinessWeek.com editor-in-chief John A. Byrne in a statement.  “We are expanding our coverage to include topics that our readers have shown incredible interest in and offering them more multimedia and multiplatform opportunities.”