BusinessWeek will be new magazine format

BusinessWeek assistant managing editor Bruce Nussbaum writes on its web site about how the redesigned publication will change how magazines interact with their readers.

Nussbaum wrote, “We’re introducing this type of open source aggregation into the new magazine, with blog items, quotes, and content from unusual, global sources surrounding stories, sometimes enhancing them, sometimes disagreeing with them. It’s a conversation, not a lecture.

“We’re also doing briefing, setting the agenda for what’s important. In the flood of information flowing over the web today, we need editors or curators to prioritize what’s important and what’s not. Slow things down to highlight trends or insights, make things meaningful in a fast-moving day. Online, most of us have our half dozen bloggers who help do that for us in our own spaces. In print, we’re going to have smart people do that for the business space. There will be a big section you can just rip out and scan on the train or over drinks.

“The third big change is a feature well, a special place for great narrative and story-telling, with great photos and illustration. As we all know by now in design, advertising, life, connecting with people through authentic narrative is key.”

Read more here.