OLD Media Moves

BusinessWeek web site has more than 1 million podcast downloads

August 8, 2007

Posted by Chris Roush

BusinessWeek.com has received more than 1 million podcast downloads in June, a first-time achievement for the business magazine’s web site.

BusinessWeekThe total downloads were 1,043,487, announced John Byrne, executive editor of BusinessWeek.com

Podcasts “The Welch Way” and “The Cover Story” had the highest number of downloads.

“The Welch Way” features Jack & Suzy Welch’s answers to readers’ questions about business, managing and careers. Drawing on Jack’s experience as the former CEO of General Electric and Suzy’s background as the former editor-in-chief of the Harvard Business Review, the pair debate and discuss the issues addressed in their BusinessWeek column.

“The Cover Story” complements the new issue’s cover story with an extensive interview with its writers and editors, who offer their impressions, insights and analysis to add dimensions to the print story.

Read more here.

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