Stephanie Smith of Women’s Wear Daily writes that BusinessWeek will launch a redesign of the magazine next month.
“The overhaul was overseen by art director Andrew Horton, who joined BusinessWeek in January, and Boston-based design firm Modernista. ‘It’s very much reader-focused,’ said Horton of the redesign, which will have cleaner covers and an easier-to-navigate layout.
“Some who have seen the new version say the magazine has a more global focus, reflecting The Economist more than a typical business title — but they stress it isn’t a weekly version of its monthly competitor at 4 Times Square.”
Read more here.
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