BusinessWeek syncs comments to Twitter

Elizabeth Holmes of The Wall Street Journal writes Monday about how BusinessWeek has synced the comments on its social network site Business Exchange to Twitter.

Holmes writes, “On Business Exchange, the Twitter feature is designed to encourage participation. Since its launch, only about 3% of users have been actively commenting. Mr. Neal said people were usually posting links to stories on other news sites and would often post comments on that site, instead of Business Exchange. Until recently, Business Exchange also let people make lengthy comments — up to 1,000 characters.

“Now, Business Exchange has revamped its comments section. Users are invited to share their ‘reaction’ in less than 120 characters. (Twitter allows posts of up to 140 characters, but the Business Exchange wanted room to include a link back to the site.)

“Beginning Monday, Business Exchange users will see a green bar at the top of their screen with an invitation: ‘Share your posts on Twitter!’ Users can link their Twitter account via their profile setting or in the comment itself. Once a user has sent a reaction to Twitter, the default will be to send it again, but the user will be given the choice for each post.”

Read more here.