BusinessWeek relaunch as SNL skit

Rafat Ali of PaidContent.org makes fun Friday of the short videos that Bloomberg BusinessWeek has posted about its upcoming relaunch of the magazine under new editor Josh Tyrangiel.

Ali writes, “And to help its ‘readers’ navigate the radically new concept of a business mag, I have taken some notes below:

—’They come to us with needs.’ No, they don’t. Get over yourself.
—’The mission of our 1700 reporters around the globe is to curate that world for you, to tell you what’s important, to tell you why you need to know about it, and what action you need to be prepared to take to compete in the weed ahead.’ 1700 reporters? OK, so now all Bloomberg reporters worldwide work for Josh? Sure they’re happy to hear this.
—’Our aim at Bloomberg BusinessWeek is to be your one-stop shop for business news.’ Delusions of granduer in a distributed news world? That too in a weekly print magazine?
—’The most important new feature of the new Bloomberg BusinessWeek is that it is comprehensive…it is genuinely comprehesive.’ Whoa, that’s deep.”

Read more here.