Categories: OLD Media Moves

BusinessWeek redesign will ditch most lifestyle coverage

The BusinessWeek magazine redesign, which will be unveiled to subscribers on Friday, will ditch most of the magazine’s lifestyle coverage, writes Seth Sutel of the Associated Press.

Sutel wrote that the only lifestyle coverage that will remain is a wine column written by Robert Parker.

Sutel wrote, “Some of the changes at BusinessWeek are designed to make the magazine easier to navigate, Adler said, such as more clearly defining the different sections of the magazine. The magazine’s current organization could sometimes feel ‘chaotic,’ [editor Stephen] Adler said.

“An expanded news digest in the front of the magazine will also feature material from other publications, where appropriate, and the visual feel of the magazine will be more ‘understated’ and ‘utilitarian,’ Adler said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Next Hiring of Fiorina a coup for Fox Business Network »

Previous « The Money magazine renewal strategy is Dr. Jekyll and Mr. Hyde

View Comments

William Egan says:
October 20, 2007 at 12:17 pm
As a long-term subscriber, I hate the redesign. The whole magazine now looks like a giant advertorial. What made the editors think that we readers don't want the product to be visually appealing? I probably will not renew, as it hurts my eyes just to look at it now.