Lucia Moses of MediaWeek writes that the BusinessWeek redesign means that some softer parts of the magazine have been dropped to emphasize the business weekly’s news and global coverage.
“‘The notion was, it’s clean, simple, it’s bold but elegant, and kind of straightforward,’ explained Stephen Adler, editor in chief. Detailing the changes in an interview today, Adler said he began looking at overhauling the book right after taking the job in December 2004. ‘The reader is much busier, they’re much more engaged with the global economy than they were before, and they’re consuming business information way differently from the way they used to.’
“Inside, a new organization and design seeks to reflect those changes, Adler said. A briefs section is expanded to four-and-a-half from one-and-a-half pages, while a four-page section of lighter news is reduced to two. A numbers-heavy page of financial charts is replaced with a one that’s more colorful, easier on the eyes and contextual.”
Read more here.
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