The Deal executive editor Yvette Kantrow writes in her latest “Media Maneuvers” column that the BusinessWeek redesign unveiled earlier this month is a poor effort exacerbated by the hyperbole of assistant managing editor Bruce Nussbaum.
Kantrow wrote, “And while we realize that in today’s cutthroat media market, everyone must indulge in a little gaseous hype, why don’t the hypesters understand that when they set the expectations so ridiculously high, the only place to go is down — and often with a sickening thud? When paging through the redesigned BusinessWeek, it’s hard not to judge it without hearing Nussbaum’s own words — it’s ‘a new kind of print medium that I think will be the model for magazines to copy in the years ahead’ — in your head. What can possibly live up to that?
“Not, unfortunately, the new BusinessWeek, with its trade-pub-like logo and inexplicably underlined headlines. Also annoying is the mag’s three-digit page numbers, so you’re not
“In the end, Nussbaum certainly helped grab some attention — good, bad or indifferent — for the redesign, and maybe in these buzz-worshiping times, that’s all that matters. Interestingly, the new BusinessWeek hit newsstands just before Newsweek released its new design, with virtually no prelaunch pronouncements. ‘I just want people to judge it when they see it,’ The New York Post’s Keith Kelly quoted Newsweek editor Jon Meacham as saying. ‘I don’t believe in sweeping declarations.'”
Read more here.
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…
The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…
Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…
Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…
Financial news site TheStreet.com has hired Conway Gittens as an anchor and video producer. His most recent…
The economics and communication departments at Loyola of Maryland have created an interdisciplinary minor for…