BusinessWeek needs to prove itself to readers

Marketwatch media columnist Jon Friedman, himself a former BusinessWeek writer, comments Monday that the magazine needs to prove itself to readers again to be relevant.

Friedman wrote, “If BusinessWeek published this column, I’m afraid that its cover blurb might say, in typical BW-speak, ‘Would anyone miss this magazine if it went away?’

“Yes, I’m joking — sort of.

“Like other weeklies, BW has to dispel the notion that it’s an anachronism. News junkies can get their fixes faster (and sometimes more comprehensively) on the Web.

“It’s hard to remember the last time I heard people buzzing about anything they read in BusinessWeek, either in the magazine or online. People can’t work up any kind of reaction.”

Read more here.