Categories: OLD Media Moves

BusinessWeek ad sales boost McGraw-Hill profits

A Bloomberg story on McGraw-Hill’s first-quarter earnings notes that the rise was partially attributed to a boost in ad sales at BusinessWeek magazine.

BusinessWeek’s ad revenue rose 2.2 percent in the first three months of the year, compared to a 6.6 percent drop in the same time period in 2006.

Cecile Daurat wrote, “At the information and media services unit, which publishes BusinessWeek, revenue gained 4.1 percent to $235.9 million. Operating profit jumped more than fivefold to $9.9 million.

“McGraw-Hill Cos. earlier this month named Keith Fox as president of the business magazine, replacing William P. Kupper, who will retire following two consecutive years of declining ad sales.”

Read more here.

The release stated, “Advertising pages for BusinessWeek’s global edition were off 3.0% in the first quarter. BusinessWeek.com continues to improve its performance with increases in both advertising and unique visitors compared with the first quarter of 2006.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.