The Small Business Times, a biweeklyÂ publication in Milwaukee founded in 1995, has changed its name to BizTimes Milwaukee.
Executive editor Steve Jagler writes, “Notice that the new name of the publication, BizTimes Milwaukee, also incorporates our geographic location. We are confident our improved publication will be a resource for the Milwaukee region.
“This strategic move was not executed without due diligence. We surveyed many of our readers to ask them about their priorities and learn about the editorial content they most valued in our publication.
“The owners of small businesses need not be worried that we are losing our core purpose.
“As you peruse through the pages of this first issue of BizTimes Milwaukee, you will find an improved reader experience. The new BizTimes Milwaukee comes to you in a different size, on glossy paper and with full-color presentations on every page.”
Read more here.