Business North Carolina magazine editor David Kinney writes about changes that the monthly is making to its web site, which will no longer just be a rehash of what’s in the magazine.
Kinney wrote, “Arthur Murray suffers from an especially irritating type of insomnia. He has no problem nodding off, but he frequently wakes up in the wee hours and canâ€™t get back to sleep. The latest task weâ€™ve assigned our managing editor for special projects turns that affliction into an asset. Heâ€™s up and at his home computer long before dawn each weekday, surfing the Internet in search of business and political news breaking across the state. Well before most of our readers leave for work, heâ€™ll have posted a digest of those stories on our new and improved Web site.
“‘Each digest item will be linked to the full account on the Web site where it originated,’ he explains. ‘Some digest items will have multiple links to provide different takes on topics from different newspapers and other sources.’ What this means is that Arthurâ€™s lost sleep will gain busy executives precious time they would otherwise have to spend searching dozens of different sites to get a statewide report of the dayâ€™s business news.
“‘We plan to make BusinessNC.com indispensible for people who want to keep up with whatâ€™s going on daily,’ he says. And itâ€™s only one of many improvements we have in store for the magazine Web site. In fact, that description will no longer apply.
“‘BusinessNC.com will be much more than just the electronic version of our print product,’ Publisher Ben Kinney says. ‘We want to be the source for business news on a daily, monthly and even historical basis, because weâ€™ll also be categorizing our data and archives to make them accessible to those who want to research almost any industry and aspect of business in our state. Basically, we will be utilizing the magazine and its content in a totally different way. Itâ€™s pretty exciting.’
Read more here. Disclosure: I am on the masthead of Business North Carolina as a “contributing editor.”