Categories: OLD Media Moves

Business newspaper stops using social media

The Long Beach Business Journal in California has decided that it will no longer use social media to promote its content.

A notice on its website states,”Effective February 4, the Business Journal is no longer uploading selected stories and photographs to its website, www.lbbusinessjournal.com. However, the entire publication is being made available online for anyone to access free of charge. No advertising for the website is accepted.

“The Business Journal is also eliminating its fan pages on Facebook, Twitter and LinkedIn, effective February 4. Certain types of businesses benefit from social media and having a presence is vital to their success. It’s not the same for a newspaper. We encourage our readers to share the full publication with family, friends, coworkers and others using their own social media profiles.

“Our free, weekly Monday Morning Coffee (MMC) e-mail continues. The one-page synopsis of meetings and events impacting the business community is well received. Individuals who sign up for MMC also receive an occasional NewsFlash if there is major breaking news, and an e-mail alert signaling that the latest edition of the Business Journal is live online. Sign up by visiting our site, www.lbbusinessjournal.com.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

    Recent Posts

    Bloomberg Industry Group hires Mays as investigative reporter

    Bloomberg Industry Group has hired Mackenzie Mays as an investigative reporter. Mays currently covers state government and…

    13 hours ago

    WSJ seeks a senior video journalist

    The Wall Street Journal is seeking a senior video journalist to join its Features video…

    2 days ago

    PCWorld executive editor Ung dies at 58

    PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

    4 days ago

    CNBC taps Sullivan as “Power Lunch” co-anchor

    CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

    5 days ago

    Business Insider hires Brooks as standards editor

    Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

    5 days ago

    Is this the end of CoinDesk as we know it?

    Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

    5 days ago