Categories: OLD Media Moves

Business news sites gained traffic in August, yearly data strong

Five business news sites were among the top 30 sites in terms of traffic gained in August, according to data from TNS Media.

BusinessWeek magazine saw a 21 percent gain to 5.7 million viewers from July. Its viewership is now up 52 percent for the past year. Only three other sites saw a bigger increase in traffic for the month.

TheStreet.com reported an 18 percent increase to 5.3 million visitors for August and has also seen a 53 percent increase in the past year. It was seventh overall among Web sites for August.

Marketwatch.com saw a 14 percent increase from July to August and had 5.5 million visitors last month. However, its viewership is off 27 percent in the past year.

Tech news site CNET.com reported an 11 percent increase in August traffic to 33.9 million visitors. Its visitors are up 7 percent in the past year. CNET is the only business news site in the top 50 among unique visitors.

PCWorld.com reported an 11 percent increase to 6.2 million visitors in August. Its visitors are up 28 percent in the past year.

As a whole, the business news category has grown 45.5 percent year over year, reaching 64.1 million unique visitors in August 2009.Â Business magazines also made traction as a category, reaching 20.5 million sets of eyeballs in August 2009, a 7.9 percent increaseÂ from July of this year.

See all of the data here.

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View Comments

ed says:
September 20, 2009 at 8:06 pm
BusinessWeek's traffic is up: The headline should be "Kathy Rebello's Vindication." Someone (hint: John Byrne) should apologize to Kathy, and if BW is sold, I hope the new owner appreciates there are still some of us left to rekindle her vision.