Felix Salmon of Conde Nast Portfolio writes about how some business newspapers are collaborating with other newspapers to extend their reach.
Salmon writes, “Yesterday, Dealbreaker’s John Carney told me that for the past couple of months his daily Wall Street Journal has been delivered with a free copy of the New York Sun. That kind of bundling makes a lot of sense for both papers: the WSJ gets free added value, while the Sun gets valuable high-end circulation.
“Then, this morning, I visited the ft.com home page, where the top story was ‘Anheuser-Busch reverses hostility to InBev‘. Of course I wanted to read all about this latest development, so I clicked on the headline to find the New York Times logo and a byline saying ‘By New York Times’. The FT then ran, verbatim the story broken by Andrew Ross Sorkin and Micheal de la Merced.
“This, too, makes sense. The FT will never have the reach and scope in the US that it has in the UK, so it’s a good idea to team up with the NYT on breaking stories, rather than scrambling to independently report what the NYT has already found out. And from the NYT’s point of view, this is a great way of building its reputation as a business newspaper.”
Read more here.