Dacy Knight of Bustle profiles business news television service Cheddar, which is aiming at millennials as its core audience.
Short writes, “The Cheddar team is small, but has already accomplished major milestones during the startup’s relatively short existence. It has set up its studio on the floor of the NYSE, broadcasting live every weekday morning. It’s one of the first companies to broadcast via the streaming platform Facebook Live. And, it recently launched a subscription service for its content using Vimeo. I spoke with two members of the team, producer and reporter Krysia Lenzo and anchor Kristen Scholer, to learn more about Cheddar and how it’s making big waves in the business.
“One of the most remarkable things about the Cheddar model is how it’s reshaping the landscape of broadcast journalism. Lenzo hits the nail on the head when she asserts that ‘the industry needs to appeal more to Millennials; we are not involved in watching certain channels that are more geared to our parents.’ While Cheddar caters to a specific niche to reach a younger audience, ‘operating with Millennials constantly in mind,’ Scholer thinks that their product is ‘high quality, informative, engaging,’ not necessarily limiting to any particular generation, but accessible in a way that’s very new and very now. For starters, shooting from the floor of the NYSE gives the broadcast what Scholer calls ‘a live pulse,’ as it is literally situated at the heart of the action.”
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