Business magazines for small business owners

Matt Alderton writes on The Shop Floor about 10 magazines that small business owners should read, and some of them are publications that don’t necessarily cater to small business issues.

Alderton’s list included:

• BusinessWeek: This is the businessperson’s Bible. It’s a good value for the money, as it’s got everything you need to know about the business world. As a small business owner, it’s easy to live your life in a bubble. BusinessWeek succeeds in popping that bubble so that you can co-exist with the rest of us in the global marketplace. It’s a great place to find opinionated business editorials, too. It’s only flaw: having too much information.

• Conde Nast Portfolio: This is a newish magazine from the ivory tower of magazine publishers that is Conde Nast, the same folks that publish Vanity Fair and Vogue. It’s not very “small businessâ€? — it’s very hoity-toity, as far as business magazines go, and I generally prefer a more down-to-earth read — but I like it nonetheless, despite poor reviews from readers who’ve called it “snobbyâ€? and “elitist.â€?

Admittedly, this is a terrible place to go for grounded business news, but I think it’s a great place to go for high business culture. If you’re interested in finding out how business intersects with art, wealth and entertainment, this is the place to go. The magazine is still finding its voice, and even if that voice isn’t your own, it’s worth checking out. If you can get past the three inches of advertisements, you just might find some interesting insights.

Read more here. Also on his list: Inc., Entrepreneur, The Economist and Wired. Not on his list: Forbes, Fortune and Business 2.0.