Lucas Shaw of The Wrap takes a look at business news site Business Insider, which is drawing comparisons to the Huffington Post due to its growth.
“Go to its home page and you will see a story on Goldman Sachs or the Groupon IPO, but you will also see prominently displayed pieces on the 2012 election or the NFL.
“‘Our target audience is anyone interested in business, the goings on of business, executives, anything that executives might be interested in,’ Blodget told TheWrap. ‘The goal is to cover business and economics and focus on several different industries.’
“Business Insider has also emphasized content other than standard articles — slideshows, videos, polls – that are easier to digest but also obvious traffic bait.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…