Lucas Shaw of The Wrap takes a look at business news site Business Insider, which is drawing comparisons to the Huffington Post due to its growth.
Shaw writes, “Business Insider has grown by going broad — leaving its tech and digital focus behind, targeting readers from all sectors of the professional world, and adding a series of verticals, from ‘Tech,’ ‘Wall Street’ and ‘Markets’ to topics like ‘Lifestyle,’ ‘Sports,’ ‘Entertainment’ and ‘Politics.’
“Go to its home page and you will see a story on Goldman Sachs or the Groupon IPO, but you will also see prominently displayed pieces on the 2012 election or the NFL.
“‘Our target audience is anyone interested in business, the goings on of business, executives, anything that executives might be interested in,’ Blodget told TheWrap. ‘The goal is to cover business and economics and focus on several different industries.’
“Business Insider has also emphasized content other than standard articles — slideshows, videos, polls – that are easier to digest but also obvious traffic bait.”
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