OLD Media Moves

Business information has changed, so BusinessWeek changes

October 11, 2007

Posted by Chris Roush

BusinessWeek editor Stephen Adler explains in an Editor’s Memo in the latest issue the weekly business magazine’s overhaul that includes a new redesign and changes in its content.

BusinessWeekAdler wrote, “You consume business information differently than in the past as you graze through—or hurry past—reports on TV, radio, Web sites, mobile devices, elevator screens, giant tickers, and (oh, yes) in newspapers. Some is important, some not. Some is true, some disturbingly misguided.

“So in all our reporting and analysis, we’ll be focusing on sorting, clarifying, and illuminating. Also, we’ll be opening our doors to an Internet-type model of aggregation—that is, offering other smart perspectives from around the world alongside stories that we develop. In this way, we’ll share ideas that we have found worthwhile, even if they weren’t invented here.

“You’re weary of the glitzy sales pitch, style over substance, cleverness over clarity.

“So, our cleaner, more understated design features stories organized into straightforward sections with utilitarian names and clear purposes: The Business Week, News, In Depth, What’s Next, Personal Business, and Opinion. You’ll find our columnists in this final section, along with a now-weekly feature, Feedback, where we can air your views more fully and highlight the best of the online conversations at BusinessWeek.com.”

Read more here.

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