Business executives read the business media more closely and carefully than other consumers, particularly when the information helps them make better and more informed business decisions, according to a new study by Ipsos Media.
The study concluded, “The Internet is becoming a major source of information, with over two thirds spending more time reading business information on the web than in the past. Although executives view the Internet as being a particularly good source for business news updates, only 7 percent are willing to pay for online business news.
“Websites also prove to be important for improving a business publication’s overall offering, even more so than websites for TV channels. Over three quarters claim a website is an important part of a business publication’s overall offering, while only a third claim that a website is an important part of a TV channel’s overall offering.
Other top level findings from the survey uncovered that:
- Nine in 10 have read the last issue of any print media.
- Seven in 10 have watched any network TV channel in the previous day.
- Six in 10 have watched any cable TV channel in the previous day.
- Just over half went online in the previous day.
- Seven in 10 have received a daily email alert or newsletter in the last month.
- Nearly half have streamed or watched a broadband video from computer in the last month.
- A third have read a blog in the last month, but only 5 percent have actually contributed.
- Nearly a quarter have downloaded a podcast in the last month.
Read more here.
