Business and financial news consumption declines during the day

Reuters Logo The consumption of business and financial news declines throughout the day, according to a survey of more than 1,200 readers of Reuters.com released Wednesday.

According to the survey, approximately two out of every three surveyed consume business and financial news during the weekday morning. But that percent declined to less than 30 percent during the weekday lunchtime and weekday afternoon and is only slightly above 30 percent during the weekday evening.

During the weekend, it falls to less than 25 percent.

In comparison, those surveyed increase their consumption of entertainment and sports news from the morning to the evening and weekend.

Synergy Research and Consulting surveyed 1,230 Reuters.com users who are currently working between April 8 and April 29.

The survey found that 94 percent of the respondents access news outlets for economic news, and 92 percent access news outlets for business and financial news. Respondents accessed news outlets 77 percent of the time for company information, and 74 percent of the time for stock prices and market data.

They listed Reuters as the top news brand that they accessed, followed by the BBC, Bloomberg, CNN, The Economist, and the Financial Times. Business news outlets CNBC and Forbes were also listed among the top 10 news brands they accessed.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.