Brad Stone of The New York Times reports for Wednesday’s newspaper that Business 2.0 editor Josh Quittner and nine other editorial staff members of the Time Inc. business magazine will be reassigned to Fortune now that the publication is being shuttered.
Stone wrote that they will help with Fortune’s technology coverage, conference business and Web site.
Stone added, “The developments mark the final chapter the decade-long life of the Business 2.0 brand. The first magazine to be called Business 2.0, a biweekly, debuted in 1998 and was published by The Future Network, a British media company. AOL Time Warner bought the magazine in 2001 for a reported $68 million and combined its operations with its own fledgling business magazine, eCompany Now.
“The new Business 2.0 came close to breaking even in 2005, but spiraled back into the red this year after the number of advertising pages plunged nearly 40 percent through July, according to the Magazine Publishers of America.”
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